The Chicago
Chorale is a south side arts organization bringing a compilation of classical music
ranging from current composers to composers from the sixteenth century. After
conducting an interview with Megan Baldstron, Managing Director, I was
previewed to their specific, tailored audience and Megan explained that their
target audience was mainly highly educated, European Americans. Her reasoning
behind embracing or determining that type of audience was because the Chicago
Chorale primarily focuses on and sings compositions in foreign languages, for
example Finish, Swedish and Russian.
Receiving praises for their outstanding translations and attention to
detail in their articulation of different languages has provided them with a
great foundation of accurateness in the classical music realm. Their
performances require their audience to have a certain education level and as an
organization they currently do not have any future goals to change and accommodate
the demographics of the audience that is excluded. Megan mentioned that many
people come to their concerts because the have an interest in foreign cultural
settings. The Conductor and Artistic Director of the Chicago Chorale, Bruce
Tammen, continued to emphasize the importance of education and how it must be
attained before an audience can appreciate classical music in general.
Switching focus
to the participants or members of the Chicago Chorale, many have taken on a
more cultural lifestyle and are quite educated themselves. Megan mentioned how
participants in the choir engage in different arts throughout the city and how
the majority of them speak a second language. Many of them are interested in
literature and both the audience and the participants are active players on
FaceBook. The members of the Chicago Chorale are diverse in their professions:
physicians, medical surgeons, professional singers, professionals in public
policy and economics however, not so diverse in the amount of education completed.
Showing how individuals do not just exude education but are the epitome of the
American higher education system.
In addition to participating the Chicago Chorale and their day-to-day
jobs, Megan and Bruce stated that the majority of members are involved in other
choirs as well.
In addition to
their set concerts every year the Chicago Chorale hosts information sessions
prior to their concerts, to give their audience a chance to learn more about
the piece their about to experience – which I thought was extremely interesting
because instead of holding educational opportunities for individuals that may
not have been exposed to this type of artistic form or expression, the Chicago
Chorale is again catering to the already established educated audience. Not saying
that is wrong of them however, shouldn’t there be a desire to reach out to the
part of their south side community that many deem to be “underprivileged”?
Personally, this
correlation between the arts, participation and education becomes problematic.
Is the goal to keep high arts alive by fostering and retaining the audience already
established or should there be a push from organizations, like the Chicago
Chorale, to generate, educate and expose a new audience to a possibly,
beautiful, entertaining, historical and traditional art form -- to encourage
thought and creativity amongst the many that may not know enough to know what
they don’t know? I completely understand how resources and time may cause
complication to the creation of a new audience but on the contrary I think that
it is troublesome to exclude an audience completely because of their lack of
knowledge regarding classical music. One word: Balance.